No secrets, just patterns we watched up close for twenty years, first as sellers, then as buyers. Once you recognise them, you negotiate differently.
The quarter-end
Their moveThe real discount only appears in the last days of the quarter or fiscal year, when the quota has to land.
Our moveWe time your decision around their calendar, not the other way round.
Automatic renewal
Their moveA three-to-six-month notice period, buried in the general terms. Miss it and you are locked in for years again.
Our moveA renewal calendar across all your contracts, and negotiations that start well before the window closes.
Uncapped indexation
Their moveAnnual increases “in line with the index”, or a fixed percentage, or whichever is higher. Small on paper, big after three years.
Our moveA recognised index, a cap, and no stacking with other price increases.
The bundle
Their moveWhat you need is expensive, the rest comes “free”. Until you want to scale down and nothing turns out to be priced separately.
Our moveLine-item pricing, so you can compare, cut and rebalance.
Discount off list price
Their move“35% off” a list price nobody actually pays. The anchor sits wherever the seller put it.
Our moveWe compare net unit prices with what the market pays today.
The multi-year commitment
Their moveA sharper price in exchange for volume you may not reach in three years. The difference is called shelfware.
Our moveCommitments based on what you demonstrably use, with room to scale down.
The licence audit
Their moveA compliance review that happens to coincide with a proposal for a bigger contract.
Our moveYour licence usage mapped before they come looking, and the audit kept separate from the purchase. For complex licensing models we bring in a specialist partner.
The “strategic partner”
Their moveA good relationship slowly becomes exclusivity, and exclusivity means: no competition at renewal time.
Our moveA credible alternative on the table, even if you end up staying.